B2B SaaS · EMEA
Scaling B2B SaaS
Companies in EMEA
Companies in EMEA
Market Entry Strategy & Execution
Two high-friction growth corridors
US → UK / Europe
US SaaS with strong domestic traction and early European demand — validation, localised positioning, and enterprise pipeline.
UK / EU → Italy
European SaaS entering fragmented, relationship-led Southern markets — local messaging, senior outreach, and early traction.
15+
Years of international
commercial execution
commercial execution
€135K+
TCV opened in Italy
within 12 months
within 12 months
94
Professional club
customers closed
customers closed
£450K
Raised at a
£3.5M valuation
£3.5M valuation
01The Expansion Problem
Most expansion fails because companies scale before they localise.
A SaaS product may have strong traction in its home market — but that does not mean the same sales motion will convert in Europe. Buyers are different. Procurement is different. Regulation matters. Trust signals are local, and partner ecosystems are fragmented.
The result is predictable: slow pipeline, weak local conversion, and expensive hiring before market clarity. The goal is to prove the market before over-investing in it.
Expansion is not simply a sales hire. It is a structured market-entry programme.
The Iacoponi GTM Edge
01
Fractional GTM Leadership
Senior expansion capability without the cost or risk of hiring a full-time regional leader too early.
02
UK & EU Market Access
British and Italian dual nationality, native English and Italian, with direct commercial experience across the UK, Italy, and Europe.
03
Founder-Level DNA
Experience building, selling, and scaling a B2B SaaS company from zero — and opening greenfield markets from scratch.
04
Commercial Localisation
Not translation. I adapt the full GTM motion: positioning, buyer narrative, objections, proof points, outreach, and sales process.
Planning EU, UK or Italy expansion?
Validate the market, build early pipeline,
and de-risk your first GTM moves.
and de-risk your first GTM moves.
Senior expansion capability without the cost or risk of hiring a full-time regional leader too early.
Start a conversation
Clients
Brands I've opened markets and closed revenue for.
Across 15+ years of enterprise sales and market expansion — from a $1B+ SaaS unicorn and a co-founded SportsTech platform to global media and content businesses — I've built pipeline and closed complex, multi-stakeholder deals across the UK and EMEA.
Selected Companies & Accounts
League & federation partnerships: Serie A · EuroLeague · EFL · SPFL
Selected Engagements
Teamworks
Account Executive
EMEA
EMEA
Opened Italy for a $1B+ SaaS unicorn.
Built the zero-to-one Italian GTM motion from scratch, securing €135K+ in cumulative TCV within 12 months through strategic partnerships with Serie A and EuroLeague organisations.
ClubView
Co-Founder
2020–2023
2020–2023
Built a SportsTech SaaS from concept to scale.
Built the sales engine from zero, closing 94 professional club customers across the UK and Europe, raising £450K at a £3.5M valuation, and securing EFL and SPFL partnerships.
Kairos
GTM Lead
EMEA
EMEA
Led the EMEA go-to-market strategy.
Validated market demand and supported commercial integration through the company's acquisition by Teamworks — a full market-entry-to-exit involvement.
MUBI
Business Development
Manager
Manager
Scaled a global SVOD platform, now a unicorn.
Managed 200+ rights-holder relationships across Europe and supported the launch of the Sony Bravia application for the platform.
Recognition
Named one of Europe's Top 20 SportsTech Startups
— SportsPro, 2023.
— SportsPro, 2023.
Let’s Keep In Touch
Ready to explore how we can accelerate your next initiative? Reach out for a complimentary consultation and discover the impact of decisive strategy.
Alex Iacoponi
Founder · Iacoponi GTM
About
British. Italian.
Built to open European markets.
Built to open European markets.
I bring 15+ years of international commercial execution across B2B SaaS, vertical software, and digital media — combining zero-to-one market entry, enterprise sales, and founder-level execution.
With British and Italian dual nationality and native fluency in both languages, I open greenfield markets across the UK, Italy, and Europe — building outbound pipeline and converting early demand into revenue.
I adapt the full GTM motion to each market: positioning, buyer narrative, objections, proof points, and sales process. Commercial localisation, not translation.
British & Italian dual national
Native English & Italian
MSc European Business · ESCP
LinkedIn
Planning UK, Italy or Europe expansion?
Let's talk.
Let's talk.
Market Entry for B2B SaaS · UK · Italy · Europe
Connect on LinkedIn
linkedin.com/in/alessandroiacoponi